Marketing & Events
Leads marketing initiatives and manages event portfolios from planning to post-event review.
Professional Online CV
Thembeka Hlatshwayo
Marketing & Events Manager with experience in brand, protocol, events, and operations.
A multidisciplinary professional whose career spans legal sector marketing, higher education events, brand strategy, hospitality, recruitment, logistics, and operational coordination.
- Current Role
- Marketing & Events Manager
- Current Organisation
- Webber Wentzel
- Career Foundation
- Since 2025
About Thembeka
A professional journey built across people, brands, events, and operations.
Thembeka Hlatshwayo is a marketing and events professional with a strong record of managing event portfolios, supporting brand visibility, coordinating stakeholders, improving operational processes, and delivering structured, high-quality professional experiences.
Her career has developed through hospitality, recruitment, logistics, country operations, senior events leadership, higher education protocol and operations, freelance brand marketing, and her current role as Marketing and Events Manager at Webber Wentzel.
Download the full CVProtocol & Operations
Builds quality standards, operating procedures, scheduling structures, and delivery processes.
Brand & Stakeholders
Supports brand development, client engagement, vendor management, and sponsor relationships.
Career Strengths
Core qualities.
Thembeka's experience shows a practical blend of strategic thinking, organised delivery, people coordination, and professional communication.
Strategic Marketing
Annual marketing planning, portfolio oversight, campaign coordination, and market awareness.
Event Leadership
Conceptualising, planning, coordinating, delivering, and evaluating professional events.
Stakeholder Engagement
Representing organisational interests in sponsorship, supplier, client, and partner settings.
Operational Discipline
Process optimisation, SOP documentation, scheduling, budgeting, logistics, and prioritisation.
Team Coordination
Mentoring, task delegation, performance evaluation, training, and team delivery support.
Client Orientation
Customer satisfaction, key account nurturing, professional service, and relationship management.
Professional Journey
Experience across marketing, events, operations, and relationship management.
A multidisciplinary professional whose career spans legal sector marketing, higher education events, brand strategy, hospitality, recruitment, logistics, and operational coordination.
Jul 2025 - Current
Current Role
Marketing and Events Manager
Leads marketing initiatives and manages the events portfolio in relation to company protocols, combining strategic insight, project management, creative direction, and hands-on execution.
Key focus areas
- Develop and implement the annual marketing plan to support business objectives.
- Oversee marketing projects, campaigns, events, and day-to-day portfolio activity.
- Conceive, plan, and deliver internal events, seminars, client events, hospitality, and sponsored events.
- Manage events from concept to post-event analysis, with attention to time, budget, and quality standards.
- Mentor marketing and events coordinators and document standard operating procedures.
Aug 2015 - Jun 2025
Events, Protocol & Operations Manager
- Oversaw scheduling and operations for the events portfolio.
- Improved execution processes and adopted technologies to support productivity.
- Developed and monitored event quality standards, audits, and evaluations.
- Represented the organisation in sponsorship stakeholder meetings.
- Led the events team and managed vendor and sponsor relationships.
Freelancer - Current
Brand & Marketing Specialist
- Assists start-up businesses with brand identities and marketing strategies.
- Executes integrated marketing campaigns across digital design, web design, and social media exposure.
- Supports brand development strategies for corporate clients.
- Contributes to events strategies aligned with business objectives and brand visibility.
May 2014 - Jun 2015
Senior Events Manager
- Planned and executed events from inception to completion.
- Managed event budgets, expense tracking, forecasting, and cost effectiveness.
- Sourced, negotiated with, and managed vendors including DJs, caterers, and event staff.
- Resolved event issues and completed post-event analysis and reporting.
Mar 2010 - Apr 2014
Country Operations & Events
- Managed event and operational planning across venues, suppliers, and partners.
- Negotiated contracts and rates to support efficient event logistics.
- Worked closely with the USA branch to understand ceremonial protocols and cultural requirements.
- Generated leads, marketed services, and nurtured key accounts to support business growth.
Feb 2008 - Feb 2010
Events & Logistics Manager
- Managed budgets and financial plans for events including conferences, charity galas, and community festivals.
- Provided team leadership and performance support for account managers.
- Promoted services through email campaigns, telephone conversations, and face-to-face engagement.
Mar 2007 - Jan 2008
Recruitment & Relationship Manager
- Sourced candidates through databases, networking, referrals, and recruitment agencies.
- Screened applications, coordinated interviews, and supported candidate assessment.
- Maintained candidate relationships and collaborated with hiring managers and department heads.
Earlier Employment Synopsis
Banqueting & Front House Manager
Sandford Park Country Hotel
Trainee Banqueting & Marketing Coordinator
Royal Hotel - Durban
Skills
Thembeka possesses a range of skills and expertise.
Her marketing and brand management, event coordination, operational support, stakeholder communication, and strategic planning skills reflect a versatile and adaptable professional.
Download the full CVMarketing & Brand
Annual marketing planning
Brand strategy development
Integrated marketing
Digital marketing
Social media exposure
Content marketing
Campaign coordination
Market trend analysis
Events & Operations
Event programme design
Protocol coordination
Scheduling
Event logistics
Vendor management
Sponsor management
Budget oversight
Post-event analysis
Leadership & Stakeholders
Team mentoring
Task delegation
Performance evaluation
Stakeholder representation
Client engagement
Relationship management
Key account nurturing
Administration & Process
SOP documentation
Process optimisation
Quality assurance
Reporting
Prioritisation
Recruitment coordination
Candidate screening
Onboarding support
Education & Qualifications
Formal qualifications and professional learning.
Master of Commerce (MCom) in Strategic Brand Leadership
Vega School
BCom Honours Business Sciences & Management
Wits University
BBA Marketing Management
IMM School of Marketing
Higher Diploma in Hospitality Management
International Hotel School
High School
Vryheid High School
Certificates & Short Courses
- Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing IE Business School
- Marketing Communications Strategy & Media Planning IMM Graduate School of Marketing
- Digital Communications & Digital Public Relations Digital School of Marketing
- Digital Marketing and Business Udemy
- Communications and Media Planning IMM Graduate School of Marketing
- Marketing Foundations: Analytics LinkedIn Online
- Creating a Communications Strategy LinkedIn Online
- Lead Generation Foundations LinkedIn Online
Achievements & Milestones
Career & Academic Milestones
Advanced into legal sector marketing and events
Joined Webber Wentzel as Marketing and Events Manager in July 2025.
Built a decade of higher education events leadership
Managed events, protocol, scheduling, operations, quality standards, teams, vendors, and sponsors at Wits Business School.
Supported start-ups and corporate brand development
Contributed to brand identities, integrated campaigns, digital design, web design, and social media exposure through freelance brand and marketing work.
Developed cross-border event and operations capability
Worked across Conference Call SA & USA, coordinating suppliers, partners, client engagement, and protocol-sensitive events.
Progressed from hospitality into senior event leadership
Started in banqueting, front-of-house, and marketing coordination roles before moving into logistics, recruitment, operations, and senior events.
Continued formal and professional development
Completed business, marketing, hospitality, and digital communications qualifications, with MCom studies in progress.
Portfolio / Insights
A future space for professional work samples and reflections.
The CV does not provide verified portfolio articles or case studies. These cards are clearly labelled placeholders that can be replaced with real projects, writing, or work samples later.
Professional Reflections
Use this space for articles on marketing, events, stakeholder engagement, or operational delivery.
Career Highlights
Add verified career highlights, project summaries, conference work, or event outcomes when available.
Projects & Contributions
Showcase brand development, campaign support, event planning, or operations contributions with factual details.
Testimonials / Endorsements
Endorsements can be added here later.
No verified testimonials, names, job titles, companies, or quotes were provided in the CV. Endorsements from colleagues, mentors, supervisors, or clients can be added here to strengthen Thembeka's professional profile.
Placeholder only: no testimonial content has been fabricated.
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